Social Media Campaign Management
Social is a growing source of targeted traffic for sites, and an important component of most companies’ digital strategy.
Social interaction can take the form of:
- social presence – a general visibility on social channels
- social campaigns – a focussed use of social channels
Social campaigns are much more involved and require strategic planning, audience targeting and content creation. They are focused on goals and KPIs for the business and form part of the overall traffic strategy.
At ENSIGN we tailor the social management according to your company goals and budget.
There are numerous social media options, however the following short-list covers the main social channels being utilised by businesses.
Some benefit in being the first to report on a trending piece of news, as it can be the initial source of retweets.
Traffic tends to be engaged, but usually single page visits.
Photos and quirky stories also a high source of engagement.