Get Your Website Ranking
Search Engine Optimization (SEO) is the process of improving your site so that it ranks well in the search engines. It includes making changes to the way your site is architected and the content that is included, as well as encouraging other sites to link to it.
The benefits of careful and responsible search engine optimisation are vast. With more and more searches conducted daily on Google, Bing and Yahoo, the opportunities for businesses to reach new customers are increasing. But with added opportunity comes greater competition, and ranking highly in the results is not as easy as it used to be.
SEO can be thought of as having two main components:
- Initial On-page optimisation:
The is the initial web site optimisation – the process of ensuring the site is optimised properly for search engines.
- On-going Off-page optimisation:
This is the ongoing process of link building – the outreach process of encouraging other sites to link to yours.
These two components are usually priced differently – the first is a set price, whilst the second is an on-going (usually a monthly retainer) arrangement.
The following sections outline the approach for on-page optimisation and off-page optimisation.
For the initial on-page optimisation the process is conducted via 3 main steps:
- Analysis and research
- Measurement and reporting
For the off-going optimisation the process includes:
– Content creation
– Link building
– Test and measure, review on-page optimisation